Consumer Activation Executive

10 Октября

Партнерские Вакансии

Компания "KT&G GLOBAL KAZAKHSTAN (КЕЙ-ТИ-ЭНД-ДЖИ ГЛОБАЛ КАЗАХСТАН)"

• Promotion Strategy & Planning

  - Plan and make promotion policies and strategies

  - Prepare budgets and submit estimates for program costs as part of campaign plan development

  - Stay informed on market trends, changes that affect planning

  - Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas

  - Coordinate activities of departments, such as sales, finance, and corporate affairs

  - Develop comprehensive marketing strategies, using knowledge of products and technologies,

  markets, and regulations.

  - Conduct research on consumer opinions and buying habits, and identify target

  · Promotion Implementation

  - Implement Confer with department heads the method, or product to be advertised

  - Prepare address program for BTL activities in cities

  - Working with CRM system, prepare system for each new launch to activate new SKU in fields

  - Developing new user profiles of hostess in CRM system

  - Develop hostess report monthly

  - Provide working conditions for hostess in fields

  - Provide transfer of marketing materials to agencies for conducting success working processes

  - Plan and provide finish goods for successful working processes

  - Provide finish goods inventory monthly for each agency

  - Conduct training sessions for hostess and supervisors

  - Activation of new cities

  - Control activation mechanics in fields (daily audits of hostess in fields)

  · Promotion Feedback

  - Analyze marketing or sales trends to forecast future conditions.

  - Analyze the effectiveness of marketing tactics or channels

  - Monitor and analyze sales promotion results to determine cost effectiveness of promotion

  campaigns.

  - Evaluate / modify methods and procedures for collecting data, such as surveys, opinion polls,

  and questionnaires

  · Communicate and cooperative with HQ

  - Regularly report to HQ on what is needed

  - Co-work with HQ regarding promotion plan & implementation