Portfolio & Activation Manager Wafers & Ice Cream
29 Сентября 2024
Город:
Алматы
Занятость:
Полная занятость
Компания "Марс"
Responsibilities:Brand Management:
- Lead development of Wafers & Ice Cream strategy & deployment in CEAB&Türkiye unit. Lead creation and implementation of brand activities, and product pipeline in line with the S&OP+ cycle according to the stages process.
- Ensure the excellence of brand activity execution via effective cross-functional
cooperation. Evaluate the results of activities, codify and leverage learnings, and prepare post-launch reviews. - Oversee and recommend the Wafers & Ice Cream portfolio pricing strategy in partnership with the strategic revenue team.
- Identify & capture market, competitors, and consumer insights that provide the foundation for marketing strategy.
- Get and incorporate learnings from other markets. Create networking with other markets in order to share ideas and implement activities where applicable.
- Ensure translation of Brand Toolkit into marketing activations that tell a consistent, engaging brand story and build distinctive brand assets.
- Co-lead Wafers & Ice Cream category reviews in CEAB&Türkiye together with Category teams.
- Participate in the development of the route to market for the Wafers & Ice Cream category (the RTM will be led by the supply chain).
- Control the media and consumer promotional budget spent according to ROI guidance and key brand priorities.
- Lead the exploration of product opportunities in the “Other Chocolate” segment.
Media:
- Co-lead media strategy development and plans for Wafers & Ice Cream to maximize Reach, increase ROI on media spend, and ensure an effective and efficient media mix.
- Degree in Economics/ Marketing.
- Russian/English at an advanced level.
- Expert user of MS Office.
- Continuous data experience (i.e., Nielsen, GFK, Ipsos).
- 3-5 years of experience in FMCG brand marketing.
- Analytical skills and demonstrated ability to create a narrative from analysis/insights.
- Solid experience in portfolio management.
- Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our inhouse Mars University.
- An industry competitive salary and benefits package, including company bonus.
Зарегистрируйтесь или войдите, чтобы открыть контакты работодателя
Прикрепите резюме для отклика
Уже с нами?
Войдите, чтобы отправить резюме
26 Сентября
Project Manager at SDU Extension school
Алматы
Компания "Университет имени Сулеймана Демиреля" Functional responsibilities: Prepare content for Teacher retraining programs to enhance...
26 Сентября
Junior Marketing Manager( Хуавей Текнолоджиз Казахстан )
Алматы
Компания "Хуавей Текнолоджиз Казахстан" Responsibilities Driving sales through retailers’ promotional campaigns. Interact and...
26 Сентября
Brand Manager for international FMCG company
Алматы
Компания "АНТАЛ БИЗНЕС РЕШЕНИЯ (ТМ Antal Kazakhstan)" International FMCG company is looking for the Brand manager Key Responsibilities:...
24 Сентября
Алматы
Компания "Bayer" В Bayer мы смотрим в будущее и наше предназначение – борьба с самыми трудными вызовами и создание мира, в котором наша цель,...
25 Сентября
Junior brand manager в Международную компанию Кимберли Кларк
Алматы
Компания "GTR" Обязанности: Адаптировать и реализовывать стратегию бренда и маркетинговые планы. Сотрудничать и взаимодействовать с...
Вакансия размещена в отрасли