Brand Communication Executive

Компания "LC Waikiki"

In order to increase the brand awareness and value of the company in a way that supports the corporate vision, mission and goals; the role owner must work in close contact with the International Brand Communication team in HQ and country teams, determining the local communication strategy and marketing activities of the country in order to bring together the improvement in communication that match the periodic needs of target customers with the target audience through the right communication channels, managing social media accounts, offline campaigns with agencies and creating monthly plans, managing and developing local campaigns and management processes and achieving KPI/OKR targets by focusing on accountability.

Responsibilities:

• Creating and Serving Kick Off Briefs aligned with the International Brand Communication Team in HQ to Develop Projects in Line with Local Calendars and Business Goals During the Year

• Control and Coordination of the Compliance of Non-Brief Projects Developed aligned with the International Brand Communication Team in HQ in Line with Local Calendars with Brand Business Goals, Strategy, and Positioning
• Helping to create the International Brand Communication Team in HQ with Main Briefs for 360 or Wide-Scope Projects and/or Campaigns to be Developed in the Country, Ensuring the Main Production of Important Main Assets (visual, production, etc.) with local 3rd parties in line with the Global Positioning of the Brand
• Having an active role to seek out new 3rd parties for local communication (agencies, mediums, platforms) and managing the partnership process aligned with the International Brand Communication Team.
• Planning and Coordinating the Main Creative Production for Outdoor and Printed Communication Channels (Shopping Mall Screens, Outdoor and OOH Boards and Screens) in the Country aligned with International Brand Communication Team in HQ.
• Report of the Work Completed to the International Brand Communication Manager in HQ and Submitting budget & offers of projects to the Approval of the International Brand Communication Manager.
• Reporting the Work Completed to International Brand Communication Manager in the Top Management Format and Evaluating the Work Outputs and Learnings
• Organizing Daily and Project Workflows of country communication (social media, digital, offline channels and malls)
• Planning and managing local influencer campaigns always following trends of the country and global markets aligned with the International Brand Communication Team in HQ, ensuring assets are delivered in line with brand values and rules, reporting the results to International Brand Manager with key results and learnings.

• Good knowledge of communication is a must. Roles in Key Account Management in Communication Agencies is a plus.
• 3 years of experience in related experience
• Advanced level in business English, Russian and Kazakh is a must both in written and speaking.
• Keen to learning and following marketing trends all over the world
• Strong organization and planning ability & communication skills
• Able to work flexibly and result-oriented in dynamic organization
• Master knowledge in MS Office programs, especially Powerpoint, Outlook and Excel

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