Senior Brand Manager (Almaty)

Компания "Кимберли-Кларк"

• Understanding brand essentials (equity) and adapting it into local market through adjustment of communication strategy considering local consumption habits & insights
• Determining right mix of market/consumer/shopper research tools for building local consumer portrait and for deriving sound consumer insights/needs
• Co-development of long-term brand strategy & innovation pipeline with all related stakeholders; Aligning, conveying and promoting the brand communication strategy within the organization Transformation of brand communication strategy into “advertising/marketing campaigns” & leading its flawless execution
• Development and execution of media mix in accordance with “message receptivity” level by consumer per each communication vehicle.
• Developing annual marketing initiative pipeline in line with brand development strategy & local commercial objectives
• Synchronizing brand plans with trade marketing initiatives in cooperation with all related stakeholders Generating and promoting local Best Practices to be conveyed within Global network of organization Assessing brand/initiative performance on constant basis relying on “hard data” (brand health check researches) and driving improvement
• Managing advertising/media/digital agency partners as a part of brand marketing team
• Leading & following up the brand’s compliance with 4P (product, price, promotion, place/distribution) marketing mix considering the market conjuncture
• Constructing and architecting brand communication that would include the following:

1. Media market assessment, media strategy and efficient media mix development;
2. Briefing Marketing/Advertising/Media Agencies to deliver impactful communication campaigns plans and following up the implementation
3. Constructing consumer promotional strategies & initiatives in line with Brand strategy and Commercial plans;

• Managing the marketing budget to deliver the brand’s financial targets.

• Minimum Bachelor’s degree in local or foreign university
• Minimum 5-7 year experience in Brand Management in the FMCG company is mandatory
• English – Fluent, Russian – Fluent, KZ – isn’t prerequisite, but can be a good asset.
• Good command of Microsoft Office (Excel, Word, PowerPoint)

• An inspiring challenge within Global company
• Career opportunities and personalized development
• Professional and social benefits
• Great support for good health with medical coverage options
• Hybrid working schedule
• Compensation of lunches

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