Digital performance manager( De'Longhi )

Компания "De'Longhi"

Reporting to the Marketing manager, you will strategize, plan and execute effective digital marketing campaigns, focusing on performance marketing to achieve the business objectives. You will also provide support to other marketing teammates with their various marketing projects / campaigns.

KEY RESPONSIBILITIES

• Ability to work in ad cabinets and web analytics systems
• Develop, support and execute digital media campaigns according to business goals.
• Strategize and implement direct-to-customer channels.
• Drive leads, acquisition and renewal numbers with respective teams.
• Support all the media buys in key media channels.
• Develop and monitor key media benchmarks, KPI and ROI.
• Maintain and improve on overall media attribution ecosystem.
• Enhance and improve brand presence in the digital.
• Track and get insights into competitors' strategies.
• Stay up to date with digital media technologies and latest trends.
• Explore, evaluate and implement new media platforms.

REQUIREMENTS

• Higher Degree in Marketing or related
• Minimum 2 years of digital marketing experience, preferably in domestic appliances industry
• In-depth knowledge and hands-on experience across the digital ecosystem that includes, but is not limited to, paid media platforms and SEO
• Tracking, attribution and analysis are crucial for the role
• Strong in project management as this is a single role contributor

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