Brand Manager (Consumer Products Division)

Компания "Лореаль Казахстан"

Responsibilities:

• Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
• Collect and analyze consumer and market insights and competition strategies to make recommendations to management;
• Implement new launches, maintain growth in pillar products and animate core catalog;
• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences;
• Adapt communication material (imagery, digital, point of sale);
• Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines;
• Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.);
• Effectively prepare clear messages for senior management;
• Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan.

• Higher Education;
• Experience in brand marketing in international FMCG company;
• Drive for results;
• Attention to Details;
• Planning.

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