CRM Manager (Email & Push, Analytics). Middle/Senior

Компания "Genesis Group AG"

We’re Hiring: CRM Manager (Middle/Senior)

Location: Remote
Format: Full-time

About Us

About the Role: CRM Manager

✍ Key Responsibilities

• Plan, launch, and optimize push & email campaigns
• Maintain and modify current campaigns and flows
• Write engaging copy for campaigns (with optional support from a copywriter)
• Develop new flows, segments, and one-off campaigns based on user behavior
• Conduct A/B tests and validate hypotheses
• Analyze campaign performance (open rate, CTR, conversion, retention), identify growth opportunities, and iterate
• Work with internal tools + SendGrid (API & Marketing) + Stripo for template design

What We’re Looking For

• 2+ years of experience in CRM, preferably in digital products
• Knowledge of basic HTML markup
• Strong analytical skills with campaign metrics (OR, CTR, CVR, retention)
• Understanding of segmentation principles, trigger flows, and user scenarios
• Ability to write short, clear, and engaging copy in Russian and English (C1+)
• Experience with HubSpot or similar CRM systems is a plus

Why Join Us

• Fully remote work in a stable company
• Team that values initiative, transparency, and a systematic approach
• Product with millions of active users and rich data to work with
• Real influence on processes, not just execution