Компания "Кимберли-Кларк"
Your Job
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.
About Us
Huggies®. Kleenex®. Kotex®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know that these amazing Kimberly-Clark products wouldn’t еxistwithout talented professionals, like you.
Your responsibilities
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Understanding brand essentials (equity) and adapting it into local market through adjustment of communication strategy considering local consumption habits & insights
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Determining right mix of market/consumer/shopper research tools for building local consumer portrait and for deriving sound consumer insights/needs
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Co-development of long-term brand strategy & innovation pipeline with all related stakeholders; Aligning, conveying and promoting the brand communication strategy within the organization Transformation of brand communication strategy into “advertising/marketing campaigns” & leading its flawless execution
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Development and execution of media mix in accordance with “message receptivity” level by consumer per each communication vehicle.
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Developing annual marketing initiative pipeline in line with brand development strategy & local commercial objectives
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Synchronizing brand plans with trade marketing initiatives in cooperation with all related stakeholders Generating and promoting local Best Practices to be conveyed within Global network of organization Assessing brand/initiative performance on constant basis relying on “hard data” (brand health check researches) and driving improvement
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Managing advertising/media/digital agency partners as a part of brand marketing team
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Leading & following up the brand’s compliance with 4P (product, price, promotion, place/distribution) marketing mix considering the market conjuncture
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Constructing and architecting brand communication that would include the following:
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Media market assessment, media strategy and efficient media mix development;
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Briefing Marketing/Advertising/Media Agencies to deliver impactful communication campaigns plans and following up the implementation
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Constructing consumer promotional strategies & initiatives in line with Brand strategy and Commercial plans;
Requirements
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Minimum Bachelor’s degree in local or foreign university
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Minimum 5-7 year experience in Brand Management in the FMCG company is mandatory
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English – Fluent, Russian – Fluent, KZ – isn’t prerequisite, but can be a good asset.
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Good command of Microsoft Office (Excel, Word, PowerPoint)
We Offer
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An inspiring challenge within Global company
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Career opportunities and personalized development
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Professional and social benefits
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Great support for good health with medical coverage options
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Hybrid working schedule
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Compensation of lunches