Trade & E-Retail Manager

Компания "АНКОР Центральная Азия"

• Sales & Forecasting:

• Collecting and consolidating sell-out data by product, product line, POS, client, etc.

• Trade Marketing:

• Development and implementation of trade marketing programs: window displays, co-op activities, spraying, GWP, and trade incentive programs.

• Merchandising development and control (Fr, MUP, SK).

• Ensuring effective communication with trade partners based on brand requirements and client needs.

• Developing and controlling client stock recommendations.

• Marketing:

• Implementation of marketing programs.

• CRM management: database maintenance, email campaigns, and in-store activities.

• Gathering competitor activity insights.

• Analysis & Reporting:

• Systematic analysis of activity effectiveness, including collection and evaluation of sales data, conversion rates, and other key metrics.

• Preparing reports on completed activities and presenting outcomes to management.

• E-commerce:

• Managing product catalogs on retail partner websites.

• Planning, coordinating, and executing customer engagement activities and promotional campaigns.

• Developing special pricing offers and analyzing campaign performance.

• Managing loyalty programs including newsletters, app notifications, and SMS.

• Team Coordination:

• Coordinating and managing the work of Brand Consultants, makeup artists, and cosmetologists.

• Actively involving team members in brand tasks and delegating responsibilities where appropriate.

• Market analysis and data collection.

• Control and maintenance of merchandising materials.

• Assisting with PR and other projects (trainings, events for BCs and store managers).

• Launch event reporting.

• Summarizing contest results and organizing winner trips.

• Experience in marketing and trade marketing — at least 3–5 years.

• Background in FMCG, consumer electronics.

• Fluent English (both written and spoken).

• Competitive salary.

• Official employment.

• Voluntary health insurance (VHI) after the probation period.

• Mobile phone expenses covered.

• Paid annual vacation.

• Work in a dynamic team with well-known brands.

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