Customer Activation Manager

Компания "Марс"

Job responsibilities:

• Estimation of growth opportunities in channel/particular customers, long-term channel activation strategies and annual activity plans development;
• Customer activation strategies development Channel and client customized activity calendars planning and development, leading customized activities’ development and execution in collaboration with brand marketing and sales function;
• Customers’ performance monitoring through periodical scorecards and reviews, being responsible for Customer Marketing & Marketing BB in key accounts;
• Participation in negotiation process with key customers, being responsible for Customer Marketing & Marketing activities execution in particular clients, ensuring high level of customers engagement (TAS);
• Channel and client customized activities post-launch reviews, activities continuous improvement based on collected learnings, best practice library regular updates;
• New POSM development according to channel/customer needs in collaboration with POSM Specialists;
• Leading Picture of Success for marketing activities in-store execution in channel, as well as extra-sites Picture of Success.

Context and Scope:

• Key Account Customer Activation Manager actively collaborates with Sales team, Brand Marketing and Category Leadership team during channel & customer strategies and activation plans development and execution • Aligns long-term strategies and channel/customer annual activation plans through S&OP+ cycle forums;
• Plans and leads tailor-made and customized activity calendars and budget Ensures tailor-made and customized activities are included into BB and Outlook – presents and aligns them on PMR/DMR • Gives inputs to national activities incremental volume calculation by providing picture of success and trade execution KPIs for each activation;
• Participates in meetings with key retailers to ensure effective business partnership and strategic planning, makes activities reviews and shares learnings;
• Collaborates with POSM Specialists on POSM development (permanent & activity) and with Trade Promo Specialist on trade promo support plan development for channels and customers.

Requirements:

1. Education & Professional Qualification

• Bachelor’s degree;
• 5+ years of experience in Marketing, Customer/Trade Marketing or Sales;
• English – Intermediate + Knowledge/Experience;
• Experience of working with major customers – Preferred;
• MS Office experienced user, good Excel & Power Point skills

2. Knowledge/Experience

• 2+ years relevant experience in sales, key accounts, trade/customer marketing in FMCG or at Key Retailer;
• Category Management experience preferred but not essential;
• Analytical skills and demonstrated ability to create a narrative from analysis/insights.

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by the Five Principles;
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today;
• Best-in-class learning and development support from day one, including access to our in-house Mars University;
• An industry competitive salary and benefits package, including company bonus.

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