Компания "Adidas Group Kazakhstan, ТМ"
Purpose & Overall Relevance for the Organization:
The vast majority of consumer journeys start online – they like to browse, research and compare products, even if they intend to buy in-store. The way consumers shop is reshaping the marketplace. As a result, many of our wholesale accounts (partners) are going through their own digital transformations. They are investing in how they reach the consumer online, whilst a new breed of accounts in the form of pure players and eMarketplaces have emerged in our digital ecosystem with new business models to service and sell to our consumers. At adidas, we are redefining our digital presence in a way that will push the future of digital and create premium experiences across all our consumer touchpoints to drive brand desirability, engagement and sales for our brands. The Digital Partner Commerce (DPC) team is driving this evolution in digital wholesale and through new business models across our worldwide organization.
As DPC Specialist you will be responsible to drive profitable and sustainable market share growth through Digital Partner Channels as well as developing programs that will drive key sales levers. You will work in an agile, fast-paced, global organization and in close collaboration with local DPC partners.
The purpose of this role is to accelerate digital sales growth with selected strategic partners in Emerging Markets Central (EMC) Export (Mainly but not exclusively to Central Asia, Caucasus, Ukraine, East Europe and other export countries). The DPC Specialist will provide the expertise and capabilities for “how to win” online by working with local Digital Partners and account teams to develop and implement initiatives and sales strategies to improve online performance of adidas products by e.g. improving visibility or conversion.
Key Responsibilities:
Knowledge, Skills and Abilities:
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