Value Creation Director

Компания "АНТАЛ БИЗНЕС РЕШЕНИЯ (ТМ Antal Kazakhstan)"

​​​​​​​ ​​​​​​​Role Overview

• The role is responsible for shaping and executing the company’s commercial strategy across pricing, assortment, route-to-market, promotions, and trade investments to ensure sustainable and profitable growth across regions and sales channels.

  Key Responsibilities

• Commercial & Pricing Strategy

• Leads pricing strategy and governance, including price scenarios, discounts, promotions, and trade investment principles. Oversees pricing processes, budgeting, estimates, promo effectiveness, and ensures alignment with financial and volume targets.

• Portfolio, Assortment & Go-to-Market Execution

• Manages priority assortment by region and channel, identifies growth opportunities and portfolio gaps, defines retail segmentation and shelf principles, and leads the development and evolution of Route-to-Market (RTM) models to ensure optimal market coverage and execution.

• Trade Terms, Distributor & Team Management

• Develops trade terms and customer investment frameworks, evaluates customer and distributor effectiveness and financial health, and drives distributor motivation systems. Leads team planning, capability development, and performance management to achieve short- and mid-term business objectives.

  Qualification:

  Master’s degree or relevant professional certifications are a plus.

  Strong strategic and commercial mindset with solid P&L and ROI understanding.

  Experience in cross-functional collaboration and stakeholder management within FMCG.

  Ability to translate complex data into clear business insights and recommendations.

  Experience in budgeting, forecasting, and scenario modeling.

  Change-driven leader with strong communication, prioritization, and decision-making skills.

  Experience with BI and data visualization tools is an advantage.

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