The Away From Home Manager

Компания "PepsiCo Central Asia (ПепсиКо Центральная Азия)"

The Away from Home (AFH) Manager, Central Europe is responsible for driving growth of PepsiCo’s beverage portfolio across out-of-home consumption channels in the BCCA region. This role supports the development and execution of FOBO Europe AFH strategy, working closely with franchise bottlers, distributors, and key customers to maximize market penetration, brand visibility, and profitability in AFH channels.

Responsibilities:

• Drive transformative growth in the Away-from-Home business for BCCA FOBO
• Build and execute in partnership with all stakeholders (franchise partners, market and OU team, International Bevs & AFH) to deliver a step-change AFH growth agenda covering
• Winning More AFH Key Accounts
• Expand Independent AFH outlet coverage
• Sell More across both Independent and Organized AFH
• Build capability of our partners on AFH (leveraging International AFH community / best practices and playbooks) to support the above growth agenda and actively partner with them to build and execute the transformation plan to deliver against the growth agenda
• Own Annual Plan, 3-Year Plan and Contractual agreements for all AFH topics

Requirements:

• Education: Bachelor’s degree in Business, Marketing, or related field (Master’s preferred).
• Experience: 5–8 years in commercial, key account management, or channel development within beverages or FMCG.
• Experience in Away From Home / foodservice / on-premise channels strongly preferred.
• Strong commercial acumen with P&L understanding.
• Proven success in working with distributors, bottlers, or franchise systems.
• Strong communication, negotiation, and relationship-building skills.
• Ability to work cross-functionally and manage multiple stakeholders in a regional, multicultural environment.
• Fluent in English (additional Central European languages a plus).

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