Social Media Manager (with Paid Ads and Analytics Skills)

Компания "STEPPE COFFEE"

PLEASE NOTE! It is an on-site position in Almaty. We DON'T CONSIDER REMOTE working mode.

We are building the largest coffee shop franchise in the world. If you see the world differently, send us your resume.
Working ENGLISH proficiency is a requirement.
If you are interested, please send your resume to the email provided in the contact information below, and please do not forget to specify what position you are applying for.
We are only considering individuals who have leadership experience in (start-ups, finance/banking/big 4 consulting, food&beverage). Experience in HoReCa is Preferred.
Please get accustomed to our values. We do not check the applications on HH. If you are a fit, we will contact you for an interview.
If you have sent an email, your application is being reviewed. The hiring process consists of 3 parts, so please do not assume that you will receive a response immediately. If you are selected, you will be invited for a phone interview. If you have not received a response within 2 weeks, please assume you were not selected for the position.
If successful, you will be invited for a 2-week culture fit test, during which you will be paid on a contractor basis. If you fit in well with the team, we will invite you to join us full-time.

Reports To: Chief Marketing Officer (CMO)

Role Summary:

We are looking for a versatile Social Media Manager to join our small but dynamic marketing team. You'll work directly with the CMO (currently the sole person in marketing) and an experienced marketing professional from Ogilvy London. Your primary focus will be on managing social media, running paid ads, and analyzing performance during the critical first 3-month launch period. You'll also have the opportunity to take on more responsibilities as we scale.

Responsibilities:

1. Social Media Strategy & Content Creation:

   • Develop and implement a social media strategy across Instagram and Facebook, aligning content with brand pillars: Cultural Fusion, Community, and Health & Wellness.
   • Create and manage engaging posts, stories, and visuals that resonate with your audience.
   • Work closely with the CMO on messaging and creative content.

2. Paid Social Media Advertising:

   • Set up, manage, and optimize paid social media campaigns (Instagram/Facebook Ads).
   • Manage and adjust budget allocation, A/B test creatives, and refine audience targeting for maximum ROI.

3. Analytics & Reporting:

   • Use tools like Facebook Ads Manager, Google Analytics, and Instagram Insights to track performance metrics (CPC, CPA, CTR, ROAS).
   • Prepare weekly performance reports and suggest actionable improvements.
   • Set up UTM tracking to measure campaign effectiveness without a website or app.

4. Loyalty Program Development:

   • Design and implement social media-based loyalty programs (contests, referral programs, engagement incentives).
   • Build community engagement through interactive content like polls, quizzes, and UGC campaigns.

5. Community Engagement:

   • Monitor and respond to comments and messages promptly, fostering relationships with followers.
   • Build a strong community that reflects the brand's values and purpose.

6. Collaboration & Growth:

   • Collaborate directly with the CMO, learning and contributing to high-level marketing discussions.
   • Take on additional responsibilities as the business grows, with the potential for higher compensation based on performance.

Hard Skills & Requirements:

• Social Media Management: 1-2 years managing brand accounts on Instagram/Facebook.
• Paid Advertising: Experience in creating and managing Facebook/Instagram Ads (targeting, budget management, A/B testing).
• Analytics & Reporting: Proficiency in tracking key performance metrics like CPC, CPA, CTR, and ROAS using Facebook Ads Manager.
• Content Creation: Familiarity with tools like Canva or Adobe Spark to create engaging visuals and posts.
• Data-Driven Mindset: Understanding how to translate data into actionable insights.
• Tracking & UTM: Experience setting up UTM parameters to track traffic sources and conversions.

Growth Opportunity:

This role offers significant growth potential. During the first 3-month launch period, you’ll focus on core tasks, but with performance and initiative, you’ll have the opportunity to take on more responsibilities and increase your compensation. You’ll also be working with industry experts, gaining invaluable experience in marketing and brand-building.

Metrics & KPIs:

• Follower Growth
• Engagement Rate (likes, shares, comments)
• Ad Performance (CTR, CPC, CPA)
• Campaign ROI (ROAS)
• Customer Engagement (loyalty program participation)

To Apply:

If you're creative, analytical, and eager to learn from seasoned professionals, we'd love to hear from you! Please send your resume and any portfolio of campaigns or social media work. We look forward to building something extraordinary together.

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