Sales Control Manager
05 Июня 2026
Город:
Алматы
Занятость:
Полная занятость
Опыт:
Более 6 лет
Компания "KT&G GLOBAL KAZAKHSTAN (КЕЙ-ТИ-ЭНД-ДЖИ ГЛОБАЛ КАЗАХСТАН)"
KT&G Global Kazakhstan is excited to welcome a professional to join our dynamic team in Almaty! If you're passionate about making an impact, this opportunity is for you.
Key Tasks and Responsibilities:
Sales Performance Management and Control
- Track and control Sales Field Force team performance against set targets, provide regular feedback.
- Establish clear KPIs and individual performance targets for Sales Field Force Team.
- Monitor sales performance on a regular basis, analyze deviations, and initiate corrective actions.
- Oversee sales forecasting, budgeting, and performance reporting to management.
- Evaluate efficiency and productivity of sales channels and field operations.
- Implement actions resulting in distribution development and motivate team members to reach set goals.
- Control correct input of all the information in sales information system, track and provide timely feedback to subordinates.
- Coordinate and control execution of planned activities aimed to increase handling & visibility of KT&G brands and exclude OOS situations.
- Deliver field and in-class trainings for subordinates and fulfill field audits of tasks execution.
Field Sales and Distribution Management
- Manage and optimize the field sales organization by setting objectives, tracking results, and supporting achievement of business outcomes (sales volume, numeric and weighted distribution, assortment expansion, brand awareness).
- Coordinate and align activities with Distributor branches to ensure effective execution of sales plans across all regions.
- Support expansion of the active customer base and acquisition of new customers through structured market approaches.
- Search for new POS, deliver the information and documents to Distributor.
- Collaborate with WS to ensure distribution of KT&G product in stores which cannot be covered by distributor.
- Equipment and POSM placement in best POSs to enhance product exposure to consumers.
- Increase of distribution and assortments of KT&G brands on all levels of distribution (Distributor, WS, Redistributor stores).
- Lead sales and market monitoring activities in cooperation with relevant departments (Marketing, Finance, Supply Chain).
- Analyze market trends, competitive activities, pricing dynamics, and customer behavior.
Leadership and Team Management
- Lead, develop, and motivate a large sales and marketing team through clear goals, coaching, and performance reviews.
- Build a performance-driven culture focused on accountability, collaboration, and continuous improvement.
- Ensure alignment and effective collaboration between sales and marketing teams.
Analytics and reporting
- Get clear understanding of the current distribution coverage and way of operation (based on communication with Distributor’s sub-organizations and branch management).
- Prepare Distributor analysis of weekly/monthly sales dynamics, of POS per day/per SR.
- Prepare the branch analysis: AC Nielsen data, Distributor's sales data, marketing activities, coverage data, motivational program, installed equipment.
- Prepare and share launch reports and evaluate sales of new brands.
- Ensure regularity and accuracy of reporting (Weekly/Monthly).
- Brief FF to collect feedback from redistributors for new launches, equipment and POSM.
- Regular reporting from sales information system, Involve data analyst when needed.
Key Requirements
Education
- Bachelor's or Master’s degree in Marketing, Sales, Business Administration, Economics, Project management, or related fields.
Experience
- At least 7 years’ experience in sales management, preferably in FMCG, retail, or distribution-driven businesses.
- Proven experience managing large, geographically dispersed sales teams.
- Strong background in sales performance management, planning, and analytical control.
- Exposure to tobacco/FMCG/pharma sectors is a plus.
- Experience in running sales force or distribution teams.
Skills and Tools
- English language proficiency at B2 level (intermediate) or above.
- Advanced sales planning, forecasting, and KPI management skills.
- Leadership and people management capabilities with experience in driving performance at scale.
- Excellent communication, negotiation, and stakeholder management skills.
- High level of commercial acumen and result orientation.
- Proficiency in MS Excel and other digital tools;
- Ability to work with CRM (Salesforce, CRM, Microsoft Dynamics 365 or equivalent) and WMS systems (Oracle WMS, SAP EWM, Blue Yonder or equivalent).
- Proficiency in sales analytics tools is an advantage.
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