Programs Development & Execution Specialist

Компания "JTI Kazakhstan"

• Lead the end-to-end management and assurance of Consumer Engagement (CE) programs, ensuring they are strategically designed, effectively implemented, compliant, and deliver measurable business value and ROI across channels and categories. Translate business objectives into a channel- and category-specific CE program roadmap with clear outcomes, KPIs, and governance gates
• Planning and monitoring the operational budget and controlling expenditures. Collaborating on creating sales cycles, offers and mechanics. Prioritize initiatives based on consumer impact, ROI potential, and strategic fit; maintain an annual and quarterly activation calendar
• Leading the development and management of address program within the assigned CE channel, analyzing the effectiveness of consumer touchpoints, and designing and implementing an ongoing improvement plan aligned with KPIs and cost‑efficiency goals
• Define standards and templates for CE programs (briefs, success criteria, control checkpoints) and ensure consistent application across teams
• Report all activities on a daily basis, regularly updаtеdata, analyze results, and draw actionable conclusions
• Plan and execute daily visits to retail points, preparing structured schedules with clear goals and priorities
• Ensure consumer insights and segmentation guide propositions, targeting, and engagement journeys
• The employee systematically acquires information about the market and competition activities, submits cyclical reports on potential investments. The employee provides information about competition activities in his/her area (advertising materials, events, 1-2-1 contacts, marketing and sales mechanisms)
• Build mutually beneficial, long‑term working relationships with partners and agencies. Ensure constant collaboration with the third‑party organizations providing service and operational support, manage agency performance, set clear KPIs, and monitor compliance with agreed standards. Oversee the motivational framework for 1‑2‑1 consultants, including incentive structures and performance tracking

• University education or during the course of studies (preferably in the field of marketing / sales)
• A minimum of 2 years of experience in the HoReCa/Own Retail/ GT&KA section and/or a minimum of 1 year experience in team management. In addition, experience in event work and/or in a consumer activation project
• Very good command of English
• Microsoft Office (World, Excel, PowerPoint), knowledge of CRM

• Competitive salary
• Corporate mobile communication
• Comprehensive medical insurance and life insurance
• Career development program
• Professional trainings and seminars

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