Product manager (B2B mobile App)( BAT Kazakhstan )

Компания "BAT Kazakhstan"

We Are Looking for a Product manager (B2B mobile App) to Join One of the Best International Companies!

What We Offer:

• Competitive salary
• Continuous learning and professional development
• Opportunity to influence the development of a strategically important product
• Work in an international company with major B2B clients
• Professional growth: participation in conferences, training, and collaboration with top experts
• Career advancement opportunities

Your Responsibilities:

• Develop and implement a strategy for B2B mobile applications to attract and retain users while supporting BAT brand growth
• Launch and manage mobile applications in B2B/B2C segments, working with analytics and performance metrics
• Develop user engagement programs, gamification strategies, and loyalty mechanics
• Optimize user experience (UX/UI), introduce new features, and integrate applications into the company's ecosystem
• Manage trade activities within the app: create tasks, quizzes, and sales incentive programs for BAT products in retail stores
• Prepare and approve periodic guidelines and communications for the field force regarding planned mobile app activities
• Maintain communication with the field team across Kazakhstan
• Collaborate with mobile app vendors, define and develop technical specifications, test, and ensure product quality
• Work closely with marketing and commercial teams to achieve business goals
• Monitor mobile app KPIs (user activity, conversion rates, retention, ROI)
• Conduct market and competitor analysis, test new hypotheses for growth and scaling
• Engage with external partners (developers, agencies, tech providers)

What We Expect:

• 3-5 years of experience in product management for mobile applications (preferably in B2B/B2C)
• Hands-on experience in launching and scaling mobile apps
• Strong knowledge of mobile product marketing, analytics, and monetization
• Ability to develop product strategies, define tasks, and collaborate with development teams
• Experience working with analytics tools (Google Analytics, Firebase, Amplitude, etc.)
• Understanding of UX/UI principles, A/B testing, and customer journey optimization
• Experience collaborating with IT teams, developers, and external contractors
• Background in the B2B segment (preferred)
• Data-driven decision-making skills
• Excellent communication and management abilities

Please note: This is an outsourcing position

Join our team and be part of A Better Tomorrow!