Менеджер по маркетинговым запускам (Brand Specialist)

Компания "BAT Kazakhstan"

Key Responsibilities:

1. Brand Strategy Execution:

• Implement categories strategies and marketing plans developed in collaboration with the Category teams, Marketing Deployment leadership and End Market cross functions.
• Translate global and regional brand strategies into actionable local market initiatives.
• Ensure that all brand activities align with the company’s vision and objectives.

2. Market Analysis and Consumer Insights:

• Analyze market data to identify opportunities and threats and recommend strategic actions.
• Monitor the performance of the activity against key performance indicators (KPIs).
• Conduct regular market visits to understand consumer behavior, market trends, and competitive activities in Kazakhstan.

3. Campaign Development and Management:

• Plan, execute, and monitor marketing campaigns across various channels, including digital, retail, and event marketing.
• Work with creative agencies to develop and adapt marketing materials that resonate with local consumers.
• Manage the rollout of activity campaigns, ensuring they are delivered on time and within budget.

4. Sales and Distribution Support:

• Collaborate with the cross functions teams to ensure that activity strategies are effectively deployed at the point of sale/channel of communication.
• Provide sales teams with the necessary tools, training, and materials to promote brand growth
• Monitor and evaluate the effectiveness of brand activities in the approved scope of activities

5. Product Launches:

• Coordinate the launch of new products (multiple categories)
• Manage the end-to-end process of product introductions, including market readiness, communication plans, and post-launch analysis.
• Ensure all launches are compliant with local regulations.

6. Regulatory and Financial Compliance:

• Ensure all marketing activities adhere to local laws and regulations governing the sale and promotion of tobacco products.
• Ensure all marketing activities adhere to internal financial procedures and approved as per existing guidelines
• Keep updated with regulatory changes and ensure the marketing activities are compliant.
• Work with legal teams to manage any compliance issues related to marketing deployment.

7. Stakeholder Management:

• Build and maintain strong relationships with internal and external stakeholders.
• Act as the point of contact for brand-related queries and issues in Kazakhstan.
• Coordinate with area/regional teams to ensure alignment of brand strategies.

8. Budget Management:

• Manage the budget allocated for brand deployment activities.
• Ensure cost-effective use of resources while achieving desired outcomes.
• Report on budget spending and provide forecasts to the Marketing Deployment Manager.

Requirements:

• Minimum of 3 years of experience in Marketing, preferably within FMCG or tobacco industry, with experience in brand marketing, campaign planning, and end-to-end product launches.

• Strong understanding of consumer behavior, and market trends in Kazakhstan.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously independently / leading cross-functions.
• Proficient in data analysis and market research, with strong analytical and numeracy skills.
• Creative thinking with the ability to develop and execute innovative marketing campaigns.
• Proficiency in MS Office, especially Excel and PowerPoint.
• Strong interpersonal and communication skills, with the ability to work effectively in a team.
• Excellent communication and presentation skills.
• Fluency in Russian and English is required, both oral and written. Knowledge of Kazakh is a plus.

Other Requirements:

• Work mode: 3 working days from the office is mandatory for all employees, 2 working days as per agreement with the hiring manager.
• Readiness to travel within Kazakhstan and occasionally to other countries as required.
• Ability to work under pressure and meet tight deadlines.

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