Media Analyst

Компания "inDrive"

The Corporate Communications Team is in search of an experienced Media Analyst!

Responsibilities:

• Create and maintain a list of tier-1 media outlets in key markets alongside regional teams
• Collaborate with regional teams to identify market participants and sentiment
• Conduct comparative analysis monthly
• Provide monthly snapshots that include mentions, sentiment, top media, headlines
• Conduct qualitative and quantitative analysis using tools like MuckRack, ChatGPT, and others
• Review and filter non-relevant mentions from media reports to ensure accuracy in analysis
• Supply not only figures but also key takeaways from the data
• Analyze sentiment, tone, and effectiveness of media exposure
• Prepare executive summaries with key insights and suggested steps for improving media strategy
• Prepare ad-hoc reports for various streams as needed
• Define and recommend appropriate tools for media analysis in key regions (LATAM, APAC, EMEA)
• Suggest and track key performance indicators (KPIs) to measure the effectiveness of PR efforts

Requirements:

• Strong English (B1+), working knowledge of Spanish will be an advantage
• Proven experience in media analysis or a related field (communications, advertising)
• Understanding of media landscapes
• Proficiency in using media analysis tools like MuckRack, Meltwater, YouScan or similar
• Analytical mindset with the ability to balance both qualitative and quantitative insights
• Excellent communication skills, especially in summarizing complex data into actionable insights
• Ability to work collaboratively across regions and teams
• Detail-oriented with a strong sense of responsibility and ownership

We Offer:

• Stable salary, official employment
• Health insurance
• Hybrid work mode and flexible schedule
• Relocation package offered for candidates from other regions
• Access to professional counseling services including psychological, financial, and legal support
• Discount club membership
• Diverse internal training programs
• Partially or fully paid additional training courses
• All necessary work equipment

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