Manager Brand adidas KAZ & CIS countries

Компания "Adidas Group Kazakhstan, ТМ"

Purpose & Overall Relevance for the Organization:

Drive integration and execution of key commercial and brand functions to ensure success of the Brand

Set strategy & execution plan for brand marketing, local activations & trade zone transformation in Kazakhstan

Key Responsibilities:

• Lead brand marketing initiatives in Kazakhstan, aligned with global brand strategy & vision + Business plan for Kazakhstan defined by Country Manager
• Develop annual country brand strategy in coordination with global brand leadership team & brand teams; including strategy for engaging consumers with hyperlocal media, products, and activations.
• Establish country-level KPI tracking and reporting mechanisms
• Coordinate best practice sharing; support activation and product planning across various marketing functions; enable / support country level market working budget planning and tracking
• Drive cross-channel coordination (retail, key accounts, digital) to meet the needs of Brand in the Country
• Align with the global brand team to develop planning and reporting standards
• Establish and leverage partnerships with local stakeholders, governmental bodies to develop strategy aligned with country vision
• Support functional leads in managing marketing team on the ground through a dotted-line reporting mechanism
• Work in close collaboration / full alignment with functional global brand teams (i.e. brand activations, assortment and category management, trade marketing, digital marketing) to deliver overall plan within the country scale
• Support country manager with any brand related needs & demands
• Manage consistent approach to Integrated Distribution Roadmaps (IDR) key/focus cities across global market

KPIs:

• Brand Health KPIs in the country (SOS, Brand Funnel, NPS if applicable)
• Net sales growth and market share (where available) in Focus Cities
• Facilitate / enable execution of brand activation events and goals

Team Management:

• Oversee a team of 3-4 people through a dotted line reporting mechanism

Key Relationships:

• Global Brand, Retail, Key Accounts, Digital teams
• Country General Manager
• Country channel teams & functions

Knowledge, Skills and Abilities:

• Marketing expert with cross-discipline experience (brand activation, Sports Marketing, Omnichannel Marketing, Digital)
• Strong execution skills: delivering on time in full marketing initiatives
• Strong management skills
• Strong communication skills - with all the counterparts he/she will have to influence and work with (Brand Marketing, Sales, Retail, Finance)
• Strong country industry knowledge
• Expert understanding of local country clusters’ consumers, accounts, economic environment, and commercial needs
• Strategy – ability to provide input to and implement strategy
• Strong analytic ability and understanding of trade zone concept in key cities
• Expert understanding of KSA’s market's consumers, accounts, economic environment and commercial needs.

Requisite Education and Experience / Minimum Qualifications:

• 5+ years of cross functional experience in marketing, brand management
• Bachelor in related field required
• Previous experience in managing a global matrix organization required
• Industry experience required

We offer:

• Official employment in accordance with the Labour Code of Kazakhstan
• Fixed salary + annual bonus
• Hybrid work schedule (remote format/work from the office)
• Flexible working hours (from 8-10:00 to 17-19:00)
• Medical insurance
• Partial meal compensation
• Remote work compensation
• Sport compensation
• 40% discount on company products
• Corporate development programs (career opportunities in various departments of the company, including relocation to other countries)

Join the team of professionals and change the future with us!

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