Head of Marketing

Компания "Глоббинг"

We are seeking a dynamic and experienced Marketing Manager to oversee all marketing activities in Kazakhstan. The ideal candidate must possess a deep understanding of Kazakhstan's market, strong digital marketing skills, and excellent leadership abilities.

Responsibilities:

• Develop and implement marketing plans and strategies specific to Kazakhstan’s market, in collaboration with the Chief Marketing Officer.
• Conduct market research to identify customer needs, market trends, and competitor analysis to ensure the development of effective marketing campaigns.
• Collaborate with cross-functional teams to develop engaging marketing content, including advertisements, social media campaigns, blog posts, and newsletters.
• Manage digital marketing activities, including SEO, email marketing, social media, and online advertising campaigns, to drive brand awareness, engagement, and lead generation.
• Analyze campaign and website performance metrics to optimize marketing efforts and provide regular reports to the Chief Marketing Officer.
• Identify strategic partnerships, influencers, and affiliates in Kazakhstan to expand our reach and increase brand visibility.
• Stay updated on industry trends, new marketing tools, and best practices to ensure our marketing initiatives remain competitive and innovative in Kazakhstan’s market.
• Monitor and manage the marketing budget, ensuring optimal allocation of resources to maximize return on investment.

Requirements:

• Bachelor's degree in Marketing, Master's degree is a plus.

• Native or fluent proficiency in Russian, knowledge of Kazakh language will be considered as a huge plus

• Proven experience as a Marketing Manager or similar role, specifically focused on the Kazakhstan market.

• Strong understanding of marketing principles and practices, preferably in the technology or consumer goods industry.

• Proficient in utilizing marketing tools, software, analytics, and digital advertising platforms.

• Excellent analytical and problem-solving skills, with the ability to make data-driven decisions. Proactive and results-oriented attitude, with exceptional project management and organizational skills.

• Experience managing a remote team is a plus.

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