Head of Consumer Marketing Team

Компания "Medical Partners Korea Qazaqstan"

• Role Summary:
  Open Healthcare Kazakhstan(OHKZ) is looking for a Head of Consumer Marketing Team, who will lead the Personal Healthcare, Check-up and Clinic category business. This position will report to the B2B2C Business Division Lead and will be responsible for achieving business objectives. This role involves defining and executing comprehensive and holistic marketing strategies to meet the target P&L, collaborating with cross-functional teams and global regional organizations, and driving business success.
  
  Key Areas of Responsibilities:

• Business Management.
• Develop both long-term and short-term business objectives and strategies in line with global directives.
• Manage financial goals and P&L including sales target, budget, profits and lead business forecasting on a yearly/ quarterly basis.
• Translate the product roadmap into detailed product specifications for a product range with known functionality and existing technologies.
• Design and optimize category/ product portfolio by analyzing business performance and identifying market dynamics, consumer behaviors, and insights.
• Identify key business drivers and navigate the strategic course to grow the business.
• Deliver operational excellence collaborating with cross functional team.
• Consumer Insights.
• Develop consumer insights and evaluate ideas and assets for steering strategy and marketing plans.
• Marketing communication strategy, plan and execution.
• Develop consumer communication strategy for the category.
• Develop and execute integrated marketing communication plans in collaboration with internal teams and external partners such as Creative agency, Media agency, PR agency, etc.
• Internal communication.
• Work closely with the Business Development Manager/Director and global Product Managers responsible for global product portfolio and MarCom to align on local team’s business strategy and new product launching plans.
• Facilitate effective communication with cross-functional teams to ensure alignment and clarity.

Qualifications & Requirements:

• Bachelor's degree or higher with 10+ years of professional experience in marketing.
• In-depth knowledge and understanding of B2C business model, retail channel and consumer communication.
• Medical or Personal Healthcare professional related experience is preferred (optional).
• Strong leadership skills.
• Strategic thinking.
• Self-motivation.
• Excellent written and verbal communication skills in both Russian and English.
• Excellent Communication skills and stakeholder management skills.

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