Driver Acquisition Manager

Компания "inDrive"

Responsibilities

• Create and own the global digital strategy for driver acquisition.
• Scale digital driver acquisition channels while keeping DAC under control.
• Drive incremental growth without cannibalizing organic traffic.
• Build strong collaboration with regional digital marketing managers and driver operations teams, making sure plans and execution are aligned.
• Design and run A/B tests across channels, creatives, targeting, and optimization and confidently scale what works.
• Keep experiments and creative rotations flowing, together with Creative and Marketing teams.
• Make results clear and transparent for all driver teams.

Requirements

• 3 years of experience in user acquisition or performance marketing.
• Solid understanding of major paid acquisition channels (Meta, Google, ASA, TikTok, etc).
• Experience with mobile apps and app specific marketing.
• Good knowledge of mobile attribution and analytics, plus hands on experience with MMPs (AppsFlyer, Adjust) and platforms like Firebase.
• Practical experience designing and analyzing UA tests.
• Data driven mindset and strong analytical skills (youll be testing, learning, and scaling a lot!)
• Strong project management skills (youll be driving plenty of cross functional collaboration)
• English at Upper Intermediate level or higher (our teams are truly global, and most meetings are in English).

Conditions

• Stable salary, official employment.
• Health insurance.
• Hybrid work mode and flexible schedule.
• Access to professional counseling services including psychological, financial, and legal support.
• Discount club membership.
• Diverse internal training programs.
• Partially or fully payed additional training courses.
• All necessary work equipment.