Digital Marketing Specialist KZ-5 Cluster

Компания "Abbott"

As the Digital Marketing Specialist you’ll be responsible for working with Media agency, Digital cabinets to ensure KPIs realization: digital campaign performance, media goal achievement, budget efficiency.

What You’ll Do

• Work together with Senior Digital & E-commerce Marketing Manager CIS and Local and Regional Marketing team to create annual Digital strategy.
• Prepare annual content Plan based on Brand strategy, align with Brand Managers
• Responsible for smart budget planning of campaign placement to ensure better ROI
• Work with Media agency, Digital cabinets to ensure KPIs realization
• Execution of media activations in line with agreed media strategy and key performance indicators (KPIs) for market
• Media performance tracking and optimization to deliver the best media & business outcomes
• Track digital budget and spending commitments for digital partners
• Track measurement and reporting performance of all marketing campaigns, and assess against goals (ROI and KPIs: Google Analytics, Meta Ads Manager, TikTok Ads, etc.) by closely working with assigned Media/Digital agencies

Requirements:

• Over 3 years of experience in Digital Marketing, including working with advertising platforms (Meta, Google, YouTube).
• Experience in FMCG or media industry within international companies is an advantage.
• Knowledge of analytics tools: Google Analytics
• Experience in performance marketing, retargeting, and content adaptation.
• Ability to manage budgets, plan, and monitor campaign effectiveness.
• English proficiency — spoken Intermediate level.

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