Digital Manager (Red Bull Kazakhstan)

Компания "Smart Solutions Personnel"

• Support the Media Marketing Manager in developing and executing digital strategies that drive traffic and conversion across direct and indirect online channels, with a focus on key feeder markets.
• Oversee the creation, curation, and publishing of original, brand-aligned digital content to engage target audiences.
• Conduct regular competitor benchmarking to assess content quality, pricing, and promotional positioning, ensuring the hotel maintains competitive visibility.
• Manage and grow the hotel's social media presence, ensuring alignment with brand tone and campaign objectives.
• Monitor and optimize digital acquisition channels, including SEO, paid social, display advertising, and metasearch, in coordination with external partners and agencies.
• Strategic thinker with an eye for analytics and user behavior.
• Self-starting executor who can lead projects and get hands-on when needed.
• Curious, adaptive, and deeply in tune with digital content trends.
• Confident communicator and relationship builder, both internally and externally.ё
• Launch and optimize a content SEO strategy for redbull.kz and YouTube.
• Increase non-paid traffic and engagement by XX% across owned platforms.
• Secure 3–5 recurring content partnerships with third-party social media platforms relevant to Red Bull’s brand.
• Deliver a measurable increase in brand visibility in external platforms.

• 3+ years of experience in digital content, ideally within media, entertainment, or brand publishing.
• Proven track record of growing traffic through SEO and digital storytelling.
• Strong knowledge of web and social media platforms: YouTube, TikTok, Instagram, redbull.com, CMS systems.
• Basic to intermediate skills in Adobe Suite (Premiere Pro, Photoshop) or mobile-first content editing tools.
• Strong writing and editing skills in Kazakh, Russian, and English.
• Understanding of Red Bull’s brand and tone of voice, and ability to apply it in all outputs.

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