CRM Manager

Компания "Genesis Group AG"

???? We’re Hiring: СRM Manager
???? Location: Remote

???? About Us

Yesim is an international eSIM provider with 7+ years of experience in delivering secure, seamless connectivity anywhere in 200 countries around the world. We specialize in fast, secure, and global connectivity through advanced eSIM mobile solutions for 3+ million active users. Our innovative app allows to manage multiple eSiMs within a single account - allowing users to effortlessly juggle several plans and share connectivity.

✨ About the Role

We are looking for an experienced CRM Manager to take charge of creating, supporting, and developing push and email campaigns. You will need to dive deep into the product and take our CRM strategy to the next level. The successful candidate knows how to work with copy, data, and users with a focus on LTV, user retention, and conversion growth.

???? Responsibilities

• Сreation of new trigger-based communications.

• Maintenance and modification of current mailings and sequences.

• Independent preparation of copy for campaigns (with copywriter review if needed).

• Management of user database segmentation.

• Execution of A/B tests and working with hypotheses.

• Analysis of campaign results, identification of growth points, and constant optimization.

• Automation of successful manual campaigns.

• Work with the internal system, SendGrid (API + Marketing), and Stripo.

????Requirements

• experience in CRM for 2+ years, preferably in digital products.

• systemic and analytical thinking in building marketing communications.

• knowledge of basic HTML layout.

• proficiency in analytics: open rate, click rate, conversion, retention, etc.

• understanding of segmentation principles, trigger sequences, and user scenarios.

• ability to write concisely, clearly, and engagingly in both Russian and English.

• skill in drafting technical specifications for the dev team.

• English and Russian proficiency at C1 level or higher (both verbal and written).

???? What We Offer

• Full ownership of a product stack from day one
• Direct collaboration with CDO
• Participation in AI engineering culture (Hermes, Argos, Iris)
• Structured delivery process with clear metrics
• Opportunity to define engineering standards in a growing company

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