Category & Promotion manager

Компания "Байерсдорф Казахстан"

• National Promo/Program Organization to Enhance Brand Presence in Various Sales Channels: Organizing national promotional programs to improve brand representation in various sales channels. Be elaborate catman basic principles per key categories.
• Market Trend Monitoring: Constant analysis of market trends and competitive environment to adapt POSM strategy and execution to current market conditions.
• Supplier Interaction: Selecting and managing external suppliers and partners, including printers, manufacturers, and logistics companies.
• Budget Management: Monitoring and managing the budget allocated for the development and production of POSM materials, instore branding, ensuring expenditure optimization.
• Cross functional interaction: Close collaboration with Marketing, Sales, and production departments to ensure timely and effective project completion.
• Develop and execute product launch and market positioning strategies, considering target audience nuances and competitive landscape.
• Analyze market research, trends, and consumer behavior to determine optimal product introduction approaches.
• Manage the development/delivery of marketing materials, including advertising campaigns, product presentations, and press releases.
• Collaborate with sales and marketing teams to craft effective demand generation and product promotion strategies.
• Identify key performance indicators and analyze deployment results to continually optimize approaches.
• Manage trade marketing activities, including trade promotions, merchandising, and channel-specific marketing initiatives, to support sales and distribution goals

• Bachelor's degree in Marketing, Business Administration, or a related field
• Fluent spoken and written Russian and English (Intermediate +)
• Proven experience in shopper marketing, CATMAN management, or a similar role
• Strong understanding of market trends, shopper behaviour, and competitive landscape (Central Asia markets mainly)
• Exceptional project management and organizational skills
• Effective communication and interpersonal abilities
• Strong analytical and strategic thinking capabilities
• Team player and result-oriented attitude

• A temporary employment contract (maternity leave cover)

• Competitive salary and annual performance-based bonus
• Comprehensive medical and life insurance coverage
• Partial meal allowance
• Mobile SIM card
• Flexible schedule and ability to work remotely according to company policy

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