Brand manager

Компания "KT&G GLOBAL KAZAKHSTAN (КЕЙ-ТИ-ЭНД-ДЖИ ГЛОБАЛ КАЗАХСТАН)"

Brand Manager

Responsibilities:

• Brand Strategy Development:

• Lead the development and execution of comprehensive brand strategies aligned with the company's objectives and market needs.

• Utilize research findings to refine brand positioning, messaging, and unique selling propositions to meet market needs effectively.

• New Product Launch:

• Launching plan preparation based on market trends and consumer insights. Monitor market development, consumption trends, the competitive scenarios, to identify new opportunities and new trends.

• Manage the development of the product and packaging design/naming based on HQ Brand Group guidelines, best practices, and market dynamics.

• Support in preparation of sales projection data and forecasting by Sales Planning.

• Pricing strategies:

• Prepare pricing strategies considering market conditions and consumer perception.

• Analyze pricing data, trends, and competition to recommend pricing adjustments for existing and new products.

• Market Research and Analysis (Nielsen and Retail Audit):

• Analyze market data to identify patterns, opportunities, and potential threats. Interpret findings to provide actionable insights.

• Utilize statistical analysis techniques to extract meaningful insights from data:

• Descriptive analysis: Summarize key metrics such as sales, market share, distribution.

• Comparative analysis: Compare performance metrics across different products, regions, time periods.

• Trend analysis: Identify patterns and trends in market dynamics and competitor activities.

• Correlation analysis: Explore relationships between various factors such as pricing, promotions, and sales performance.

• Prepare clear and concise reports, presentations, and dashboards to communicate key findings and recommendations to management and cross-functional teams.

• Maintain and updаtеrequired information for DWH (SKU base, pricing, M/S, etc.)

• Field Brand Quality Control

• Dedicate 2 days per week to field research, which involves direct interaction with consumers in various locations such as stores, universities, and crowded public places.

• Engage with consumers to test the product, gather their feedback, and observe their reactions.

• Collect feedback on in-store advertising to assess the effectiveness of POSM. This includes understanding consumer perceptions and identifying potential improvements.

• Observe consumer behavior and purchasing patterns in natural settings to gain insights into decision-making processes and preferences.

• Observe, analyze, and interpret data collected from field research. Prepare detailed reports and presentations to share findings with the responsible teams.