Brand Manager

Компания "Байерсдорф Казахстан"

RESPONSIBILITIES:

• Development and implementation of brand plan for respective brands to achieve targets on brand KPIs, sales, profitability and market share in frame of agreed budget in full, on time
• Development of Brands’ Strategy and its implementation at respective markets
• Manage the adaptation of global and regional marketing strategy to the local market and for the optimal implementation of the marketing mix for respective markets
• Coordination and execution of brand communication strategy and media activities for respective market based on regional objectives with internal and external partners

- Develops communication brand strategy together with creative and media partner agencies

- Local adaptation of creative materials and its synergy within its respective geography, controls process of copies’ adaptation and aligns with Marketing Manager

- Aligns media plan, prepared by media agency with Marketing Manager

- Co-ordinates ATL, BTL, Promo, PR, Research plans implementation

• Actively manages the product portfolio by preparation and implementation of key launches:

- Identifies local targets, objectives and strategies for respective brands

- Evaluates global pipeline relevance for local market needs

- Manages brand portfolio, plans launches of new products and exits existing products in line with processes settled in business unit

- Tracks product portfolio constantly, reports, develops and implements measures to cater on business objectives

• Development of local price positioning based on global/regional approach with the aim of maximizing sales volume and profitability. Constantly monitors pricing for complete assortment
• Budget planning, allocation and control for every market and all sub-brands
• Constantly monitors competitive environment including competitive strategies and activities, and recommends contra actions if necessary

CANDIDATE’S PROFILE:

• Higher Education (marketing, management, economics)
• 3 to 5 year experience in brand marketing (in FMCG sector)
• MS Office user, developed Microsoft Excel & PPP skills
• Fluent English. Knowledge of Kazakh language is an advantage
• Strong analytical skills
• Team player
• Responsible
• Strong time management skills and priority settings
• Open for innovations

CONDITIONS:

• Comprehensive medical and life insurance coverage
• Meal allowance
• Annual performance-based bonus
• Mobile SIM card
• Flexible schedule and ability to work remotely according to company policy

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