Brand Category director

Компания "RG Brands"

• Lead and mentor a team of brand managers to plan and execute brand strategies aligned with 4P principles (Product, Price, Place, Promotion).
• Manage a portfolio of brands across categories and markets, ensuring alignment with medium-term brand strategies.
• Oversee the development and execution of annual brand master plans, ensuring effective budget management and tracking.
• Evaluate category activities, identify corrective actions, and oversee their implementation to optimize brand performance.
• Collaborate with channel and sales teams to ensure effective execution of category pricing strategies.
• Drive innovation by identifying opportunities for new product launches, relaunches, packaging updates, and portfolio expansion.

• Higher education (economics, marketing), MBA degree is welcome
• At least 10 years of experience in brand beverage marketing in FMCG sector company.
• Experience of working in management positions with direct subordinates
• Knowledge of Nielsen Retail Audit methodology
• Skills in working with economic and financial indicators: P&L structure, profit drivers; ROI.
• Planning: Consensus Demand Planning; 6Box; Gap closing
• Fluent English

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