Компания "Adidas Group Kazakhstan, ТМ"
Purpose & Overall Relevance for the Organization:
Support, build and execute Marketing and Activation Plans that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with the Key Accounts/Sales Team. Develop strong relationships with key/regional/fashion account partners to drive brand KPI’s and sales within the individual accounts.
Key Responsibilities:
- Provide input into the creation of the seasonal account plan, as well as the overall market plan related to the implementation of the Global campaign strategy and key calendar moments.
- Ensure the global toolkits delivers against the accounts omni channel marketing requirements.
- Align with Omni-Channel line manager on the creation of plans for additional country or account specific omni channel marketing needs.
- Support in the planning and gaining approval for the creation and execution of initiatives in line with brand guidelines for global and local moments.
- Support high level execution of the seasonal account marketing calendar to ensure that adidas wins at the point of purchase by category against the agreed KPI’s.
- Execute brand concepts with a special emphasis on key destination doors, in close collaboration with the Brand Activation, Sales team, and Back to Trade Omni field team.
- Create bespoke moments for relevant partners based on their category and commercial focus.
Omni Channel WHS Planning and Delivery
- With the Sales Manager forecast the budget required, based on the agreed calendar, strategy, and order book.
- Manage and monitor sell out support budgets and ensure alignment with sales team, finance, and line manager.
- Ensure on-budget activity and management of all related documents as per internal audit policies.
- Support in the delivery of space management solutions in WHS are partnered with the best Omni executions.
- Assist in finding and training competitive vendors, suppliers, and agencies along with Omni planning and execution team.
- Assist on input on global toolkit performance to pursue further improvement for executions in an WHS environment.
- Assist in developing and executing consumer activation activity against targeted categories / concepts across all channels and platforms including CRM, DPC, and social media content.
- Assist in the collaboration with DTC Omni Channel team the Boots on the Ground requirements in the WHS environment, including training, reports and required changes.
- Support the agreed promotional plan that will drive consumer traffic and conversion at the point-of-sale.
- Share the localized go-to-market strategy with channels in sell-in stage and manage executional excellence to maximize sell-out.
- Support seasonal sell in delivery through showroom launches with the help of Mops, OMNI, and CTC team.
Training & Reporting
- Prepare detailed reports on the implementation of all omni channel initiatives with the agreed account marketing plan.
- Provide detailed budget reporting across omni channel executions.
- Support on training to the Back to Trade team and partner store teams.
- Always-on alignment with the Omni Channel manager regarding account activation creating a seamless approach to campaign and out of calendar initiative delivery in WHS.
Key Relationships:
- External key account partner leads
- Global Channel leads, sales managers, and their teams
- Global Omni Planning and Execution Team
- Global CTC, Brand Comms, Digital & MOPS
- Global Finance team
- Global Hub omni channel team
- Market Omni-Channel agencies and vendors
Knowledge, Skills, and Abilities:
- Marketing and sales awareness across sport and fashion, & lifestyle
- Good collaboration ability
- Experience in Key Account Management & negotiation skills
- Retail expertise
- Visual Merchandising awareness
- Solution oriented personality who understands balancing brand equity and commercial relevance, & interest of channels
- Excellent presentation skills
- IT skills: Outlook, Excel, and Word: Basic; PowerPoint: advanced
Requisite Education and Experience / Minimum Qualifications:
- University degree in business or equivalent professional experience, ideally in Sales and /or Marketing
- Over 2-3 years of retail, sales and /or marketing experience
- Fluent English