Компания "BAT Kazakhstan"
We Are Looking for a Product manager (B2B mobile App) to Join One of the Best International Companies!
What We Offer:
- Competitive salary
- Continuous learning and professional development
- Opportunity to influence the development of a strategically important product
- Work in an international company with major B2B clients
- Professional growth: participation in conferences, training, and collaboration with top experts
- Career advancement opportunities
Your Responsibilities:
- Develop and implement a strategy for B2B mobile applications to attract and retain users while supporting BAT brand growth
- Launch and manage mobile applications in B2B/B2C segments, working with analytics and performance metrics
- Develop user engagement programs, gamification strategies, and loyalty mechanics
- Optimize user experience (UX/UI), introduce new features, and integrate applications into the company's ecosystem
- Manage trade activities within the app: create tasks, quizzes, and sales incentive programs for BAT products in retail stores
- Prepare and approve periodic guidelines and communications for the field force regarding planned mobile app activities
- Maintain communication with the field team across Kazakhstan
- Collaborate with mobile app vendors, define and develop technical specifications, test, and ensure product quality
- Work closely with marketing and commercial teams to achieve business goals
- Monitor mobile app KPIs (user activity, conversion rates, retention, ROI)
- Conduct market and competitor analysis, test new hypotheses for growth and scaling
- Engage with external partners (developers, agencies, tech providers)
What We Expect:
- 3-5 years of experience in product management for mobile applications (preferably in B2B/B2C)
- Hands-on experience in launching and scaling mobile apps
- Strong knowledge of mobile product marketing, analytics, and monetization
- Ability to develop product strategies, define tasks, and collaborate with development teams
- Experience working with analytics tools (Google Analytics, Firebase, Amplitude, etc.)
- Understanding of UX/UI principles, A/B testing, and customer journey optimization
- Experience collaborating with IT teams, developers, and external contractors
- Background in the B2B segment (preferred)
- Data-driven decision-making skills
- Excellent communication and management abilities
Please note: This is an outsourcing position
Join our team and be part of A Better Tomorrow!