Компания "inDrive"
We are seeking a strategic and results-driven Marketing Lead to oversee the development and execution of our marketing strategy. This role requires a visionary leader who can drive marketing initiatives, manage cross-functional team, and enhance our brand presence in the competitive landscape.
Responsibilities:
Strategic Planning:
- Develop and implement comprehensive marketing strategies aligned with business goals.
- Analyze market trends, customer insights, and competitive landscape to identify growth opportunities.
Execution of Marketing Initiatives:
- Lead the planning and execution of marketing campaigns across various channels, including offline, digital, social media, content marketing, etc.
- Collaborate with cross-functional teams to ensure cohesive messaging and branding.
Team Management:
- Build, mentor, and lead a high-performing cross-functional team, fostering a collaborative and innovative environment.
- Set clear goals and KPIs for team members, providing ongoing feedback and support for professional development.
Budget Management:
- Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROMI.
- Monitor campaign performance and adjust strategies as needed to meet objectives.
Performance Analysis:
- Utilize analytics tools to track and measure the effectiveness of marketing campaigns.
- Prepare regular reports and presentations for senior management, highlighting key metrics and insights.
Brand Development:
- Enhance brand awareness and reputation through strategic messaging and community engagement initiatives.
- Ensure consistency in brand voice and visual identity across all platforms.
Requirements:
- Experience in marketing, with a strong track record of developing and executing multi-channel marketing strategies aligned with business goals - minimum 3+ years of relevant experience.
- Ability to analyze market trends, customer insights, and competitor activities to identify opportunities and shape data-driven strategies.
- Demonstrated experience in planning, launching, and optimizing marketing campaigns across offline, digital, and social media channels.
- Experience in building, mentoring, and managing cross-functional teams, setting performance metrics, and fostering a collaborative, innovative environment.
- Proficiency in managing and optimizing marketing budgets, with a focus on maximizing ROMI and adjusting strategies based on performance metrics.
- Skilled in using analytics tools to measure campaign performance, interpret key metrics, and create insightful reports for senior management.
- Strong understanding of brand development and consistency, with the ability to enhance brand awareness and reputation across all touchpoints.
- Excellent communication skills to work effectively with cross-functional teams, aligning messaging and ensuring cohesive branding across all platforms.
- Strong organizational skills to manage multiple projects, meet deadlines, and drive initiatives from concept to completion.
- English knowledge - B1
We offer:
- Stable salary, official employment
- Health insurance
- Hybrid work mode and flexile schedule
- Relocation package offered for candidates from other regions
- Access to professional counseling services including psychological, financial, and legal support
- Discount club membership
- Diverse internal training programs
- Partially or fully payed additional training courses
- All necessary work equipment