Компания "Carlsberg Kazakhstan"
Responsibilities: Media Strategy, Planning & Connection Planning
- Develop and execute media strategies aligned with business goals for Carlsberg Central Asia and Franchise brands (beer, energy drinks, CSD, iced tea), ensuring reach, impact, and local compliance.
- Manage media budgets, optimizing spend for ROI and tailoring plans for Export and License markets.
- Create and implement 360° connection plans integrating traditional and digital media.
Media Buying & Placement
- Lead Media Tenders for Export and License markets to secure cost-effective buys.
- Oversee media buying across channels, negotiating placements for each product category and ensuring alignment with communication strategies.
- Ensure consistent brand messaging across all media channels for all product categories.
Digital & Social Media Marketing
- Lead digital strategies, integrating best-in-class marketing and e-commerce solutions for all product categories.
- Oversee social media strategies and digital campaigns, driving engagement.
Content Strategy & Management
- Develop and implement a content calendar for consistent communication across all media.
- Oversee content creation for 22+ local campaigns, ensuring alignment with brand guidelines and legal requirements.
Performance Monitoring & Reporting
- Track and analyze the effectiveness of media campaigns across categories using KPIs.
- Provide regular performance reports to PepsiCo and Pepsi Lipton International, optimizing campaigns for maximum ROI.
Market Trends & Competitor Analysis
- Monitor trends, emerging media opportunities, and competitor activities to drive innovation.
- Implement best practices in media mix solutions and incorporate Dark Market insights for improved performance.
Team Leadership & Management
- Lead and mentor a media team, ensuring high-quality results across campaigns.
- Foster collaboration and development, optimizing team performance for year-round execution.
Marketing Procurement & Agency Management
- Oversee procurement for selecting and managing top-tier creative, design, and media agencies.
- Select and manage agencies aligned with brand goals, ensuring optimal execution across all product lines.
BTL (Below the Line) Communication
- Lead BTL communications (promotions, activations, events) for seamless execution across all product categories.
- Integrate BTL efforts into local campaigns to support broader marketing objectives and engage local markets effectively.
Collaboration & Expertise in Export Markets (Kyrgyzstan & Uzbekistan)
- Adapt media strategies for Export Markets (Kyrgyzstan, Uzbekistan), tailoring them to local behaviors and regulations.
- Collaborate with local agencies to execute campaigns, ensuring compliance and alignment with global strategies.
Requirements:
- Bachelor’s degree with major in Economics/Marketing/ PR/Communications. Master's degree is a plus.
- At least 3 years’ of proven and progressive experience in a managerial position
- Experience in creative media
- Strong expertise in Digital media
- Good analytical skills
- Demonstrates willingness to take on challenge
- Proven strong initiative and drive for result skills
- Strong communication and persuasion skills
- People management skills
- Fluent English